John C. Beck
The Attention Merchants: The Epic Scramble to Get Inside Our Heads Tim Wu Alfred A. Knopf /Penguin Random House (2016) How and why “attention makers” have converted our attention into revenue “and radically shape how our lives are lived” As…
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Captivology: The Science of Capturing People’s Attention Ben Parr Harper One/An Imprint of HarperCollins (March 2015) How and why captivation “triggers” affect our attention and awareness every day, often without our being aware of it There really is a science…
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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…
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