Jim Lecinski
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing Raj Venkatesan and Jim Lecinski Stanford Business Books (May 2021) How to “supercharge your brand’s consumer journey” with high-impact personalization that consumers now expect In The…
Read More
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+…
Read More