Jesko Perrey

Creativity’s bottom line: How winning companies turn creativity into business value and growth

January 4, 2024

Here is an excerpt from an article written by  Marc Brodherson, Jason Heller, Jesko Perrey, and David Remley for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign…

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Leading with purpose: How marketing and sales leaders can shape the next normal

May 20, 2020

  Here is an excerpt from an article written by Brian Gregg, Aimee Kim, and Jesko Perrey for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and…

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Are you a growth leader? The seven beliefs and behaviors that growth leaders share

January 8, 2020

  Here is an excerpt from an article written by Biljana Cvetanovski, Eric Hazan, Jesko Perrey, and Dennis Spillecke for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the…

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The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

June 24, 2019

  Here is a brief excerpt from an article written by Brian Gregg, Jason Heller, Jesko Perrey, and Jenny Tsai for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more…

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Invest, Create, Perform: Mastering the three dimensions of growth in the digital age

November 7, 2018

Here is a brief excerpt from an article written by  Kabir Ahuja, Jesko Perrey, and Liz Hilton Segel for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain…

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The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

August 20, 2018

Here is a brief excerpt from an article written by Brian Gregg, Jason Heller, Jesko Perrey, and Jenny Tsai for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain…

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The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

July 24, 2018

Here is an excerpt from an article written by Brian Gregg, Jason Heller, Jesko Perrey, and Jenny Tsai for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and…

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The roots of organic growth

August 27, 2017

  There are many paths to growth, and high performers take more than one—supported by reinforcing capabilities such as advanced analytics and digital customer-experience management. Here is a brief excerpt from an article written by Kabir Ahuja, Liz Hilton Segel,…

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Creativity’s bottom line: How winning companies turn creativity into business value and growth

August 23, 2017

Here is a brief excerpt from an article written by Marc Brodherson, Jason Heller, Jesko Perrey, and David Remley for the McKinsey Quarterly, published by McKinsey & Company. They explain how top-performing companies use four key management practices to turn…

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Invest, Create, Perform: Mastering the three dimensions of growth in the digital age

April 18, 2017

Here is a brief excerpt from an article written by Kabir Ahuja, Jesko Perrey, and Liz Hilton Segel for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the…

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