Jennifer Aacker
The Optimistic Workplace: Creating an Environment That Energizes Everyone Shawn Murphy AMACOM (2015) How and why optimism energizes a workplace culture so that personal growth and professional development can thrive Long ago, Henry Ford suggested, “Whether you think you can…
Read MoreUnfinished Business: Women Men Work Family Anne-Marie Slaughter Random House (2015) A brilliant exploration of “the world as it is, not as many of us would like it to be”…but one it could yet become There will always be “unfinished…
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The power of storytelling: What nonprofits can teach the private sector about social media
Here is an excerpt from another “classic” article written by Jennifer Aaker and Andy Smith for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign up…
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