Jennifer Aacker

The power of storytelling: What nonprofits can teach the private sector about social media

April 24, 2022

Here is an excerpt from another “classic” article written by  Jennifer Aaker and Andy Smith for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign up…

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The Optimistic Workplace: A book review by Bob Morris

October 29, 2015

The Optimistic Workplace: Creating an Environment That Energizes Everyone Shawn Murphy AMACOM (2015) How and why optimism energizes a workplace culture so that personal growth and professional development can thrive Long ago, Henry Ford suggested, “Whether you think you can…

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Unfinished Business: A book review by Bob Morris

October 28, 2015

Unfinished Business: Women Men Work Family Anne-Marie Slaughter Random House (2015) A brilliant exploration of “the world as it is, not as many of us would like it to be”…but one it could yet become There will always be “unfinished…

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