Jean-Paul Isso
Business Analytics for Managers: A book review by Bob Morris
August 15, 2012
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Gert H.N. Laursen and Jesper Thorlund John Wiley & Sons (2010) How and why making decisions based on “huge, noisy, messy data” requires business analytics Although business analytics can probably be traced back at least to Frederick Winslow Taylor’s…
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