James H. Gilmore
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money B. Joseph Pine II and James H. Gilmore Harvard Business Review Press (October 2019) How and why time has become the currency of…
Read MoreLook: A Practical Guide for Improving Your Observational Skills James H. Gilmore Greenleaf Book Group Press (2016) How and why “what you look at informs what you think about, which [then] influences what you act upon” I share Jim Gilmore’s…
Read More
Captivology: The Science of Capturing People’s Attention Ben Parr Harper One/An Imprint of HarperCollins (March 2015) How and why captivation “triggers” affect our attention and awareness every day, often without our being aware of it There really is a science…
Read More
Mass Affluence: Seven New Rules of Marketing to Today’s Consumer Paul Nunes and Brian Johnson Harvard Business Review Press (2004) Lead, Follow, or Get Out of the Customer’s Way Nunes and Johnson help to increase our understanding of an especially…
Read More
Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Business Plus (1997) This is one of the few books I have read that focuses almost entirely on the marketing and sales of services that are, paradoxically, both “invisible”…
Read More
The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine and James H. Gilmore Harvard Business Review Press (1999) Note: I read this book when it was first published and recently re-read it, curious to know…
Read More
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives Michael J. Wolf Crown Business (1999) Note: I read this book when it was first published and recently re-read it, curious to know how well its core concepts have held…
Read More