Jackie Huba
Rocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh McGraw-Hill (October 2015) Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth I think this book’s subtitle is a…
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Jeanne Bliss John Wiley & Sons (2015) How to lead a customer-driven business transformation by establishing value for the role of the chief customer officer This is a sequel…
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Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy R “Ray” Wang Harvard Business Review Press (2015) How to establish and then sustain a decisive advantage over competitors with a disruptive business model By way of background, “disruptive…
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…
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The Age of the Customer: Prepare for the Moment of Relevance Jim Blasingame SBN Books (2014) How and why all of a company’s initiatives must be in proper alignment to accommodate its customers’ expectations As I worked my way through…
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Well-Designed: How to Use Empathy to Create Products People Love Jon Kolko Harvard Business Review Press (2014) How to focus on people, celebrate emotional value, and drive optimism through lateral and divergent thinking I share Jon Kolko’s high regard for…
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry Marc Benioff Jossey-Bass/A Wiley Imprint (2009) “Vision without execution is hallucination.” Thomas Edison It’s always interesting as well as instructive to…
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The Commitment Engine: Making Work Worth It John Jantsch Portfolio/Penguin Group (2012) The power of a voluntary and passionate commitment to a shared purpose Whatever their source of power (e.g. wind, weather, coal, nuclear fission), the most effective engines throughout…
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The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. Whatever their source of power (e.g. wind, water, coal, nuclear fission), the most effective…
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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset Bill Lee Harvard Business Review Press (2012) Estimates vary but, on average, it costs about six times more to add a new customer than it does…
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