Posts Tagged ‘Jackie Huba’

Jobs to Be Done: A book review by Bob Morris

jobs-to-be-doneJobs to Be Done: A Roadmap for Customer-Centered Innovation
Stephen Wunker, Jessica Whitman, and David Farber
AMACOM (November 2016)

Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge

It was Clayton Christensen who posed the “innovator’s dilemma”: the … READ MORE

PeopleShock: A book review by Bob Morris

PeopleShockPeopleShock: The Path to Profits When Customers Rule
Tema Frank
Essential Views Publishing (June 2016)

The increasing value of the human element in a world that becomes more volatile, uncertain, complex, and ambiguous each day

In one of their … READ MORE

Magnetic: A book review by Bob Morris

MagneticMagnetic: The Art of Attracting Business
Joe Calloway
John Wiley & Sons (November 2015)

How to create customer experiences that drive new business while sustaining repeat business

Marketing can be traced back at least to the bazaars in … READ MORE

Rocket: A book review by Bob Morris

RocketRocket: Eight Lessons to Secure Infinite Growth
Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh
McGraw-Hill (October 2015)

Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth

I think this book’s subtitle is … READ MORE

Chief Customer Officer 2.0: A book review by Bob Morris

Chief Culture OfficerChief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
Jeanne Bliss
John Wiley & Sons (2015)

How to lead a customer-driven business transformation by establishing value for the role of the chief customer officer

This is a sequel to Chief Customer … READ MORE

Disrupting Digital Business: A book review by Bob Morris

Disruptging DigitalDisrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
R “Ray” Wang
Harvard Business Review Press (2015)

How to establish and then sustain a decisive advantage over competitors with a disruptive business model

By way of background, “disruptive innovation,” a term of art coined by … READ MORE

The Membership Economy: A book review by Bob Morris

Membership EconomyThe Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
McGraw-Hill (2015)

How to create a community of “customer evangelists” who thrive in the Membership Economy

The term “customer evangelist” was introduced by Ben McConnell and Jackie Huba in … READ MORE

The Age of the Customer: A book review by Bob Morris

4138tr3emML._AA160_The Age of the Customer: Prepare for the Moment of Relevance
Jim Blasingame
SBN Books (2014)

How and why all of a company’s initiatives must be in proper alignment to accommodate its customers’ expectations

As I worked my way through Jim Blasingame’s lively and eloquent narrative, I was … READ MORE

Well-Designed: A book review by Bob Morris

Well-DesignedWell-Designed: How to Use Empathy to Create Products People Love
Jon Kolko
Harvard Business Review Press (2014)

How to focus on people, celebrate emotional value, and drive optimism through lateral and divergent thinking

I share Jon Kolko’s high regard for companies such as Apple and … READ MORE

Behind the Cloud: A book review by Bob Morris

Behind the CloudBehind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company and Revolutionized an Industry
Marc Benioff
Jossey-Bass/A Wiley Imprint (2009)

“Vision without execution is hallucination.” Thomas Edison

It’s always interesting as well as instructive to learn how a company such … READ MORE