Jackie Huba

Bridge the Gap: A book review by Bob Morris

March 4, 2022

Bridge the Gap: Breakthrough Communication Tools to Transform Work Relationships From Challenging to Collaborative Jennifer Edwards and Katie McCleary McGraw Hill (February 2022) ‘The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw…

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Monopolies & Tech Giants: Insights from HBR: A book review by Bob Morris

November 27, 2021

Monopolies & Tech Giants: Insights You Need from Harvard Business Review Various Contributors Harvard Business Review Press (April 2020) How those threatened by tech “giants” can compete with them in a VUCA marketplace This is one of the first volumes…

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Quality Shareholders: A book review by Bob Morris

August 23, 2021

Quality Sharedholders: How the Best Managers Attract and Keep Them Lawrence A. Cunningham Columbia Business School Publishing (November 2020) Why managers in public companies usually get the shareholders they deserve, for better or worse Years ago, Jackie Huba and Ben…

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Key Insights All Executives Need to Consider

January 7, 2021

“How can I leverage the capabilities of disruptive technologies to accelerate my personal growth and professional development?” That is a question many executives are now asking as a new calendar year proceeds, amidst what may well be the worst pandemic…

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Robbie Kellman Baxter on Building a Subscription Model: An interview by Bob Morris

April 19, 2020

Robbie Kellman Baxter is a bestselling author of The Forever Transaction and The Membership Economy, named a top 10 marketing book of all time by BookAuthority. Sheis a speaker, and consultant with more than twenty years of experience providing strategic…

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Connected Strategy: A book review by Bob Morris

May 20, 2019

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Nicolaj Siggelkow and Christian Terwiesch Harvard Business School Press (2019) How connected strategies create competitive advantages in customer relationships Jackie Huba and Ben McConnell coauthored an invaluable book in which they…

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Checking In: A book review by Bob Morris

November 6, 2018

Checking In: Hospitality-Driven Thinking, Business, and You Stephen J. Cloobeck Greenleaf Book Group Press (October 2018) Why and how all of the greatest organizations are driven by fulfilling customer needs As I began to read Stephen Cloobeck’s book, I was…

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Jobs to Be Done: A book review by Bob Morris

November 1, 2016

Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…

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PeopleShock: A book review by Bob Morris

July 20, 2016

PeopleShock: The Path to Profits When Customers Rule Tema Frank Essential Views Publishing (June 2016) The increasing value of the human element in a world that becomes more volatile, uncertain, complex, and ambiguous each day In one of their books,…

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Magnetic: A book review by Bob Morris

December 19, 2015

Magnetic: The Art of Attracting Business Joe Calloway John Wiley & Sons (November 2015) How to create customer experiences that drive new business while sustaining repeat business Marketing can be traced back at least to the bazaars in ancient Athens…

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