J.R.R. Tolkien
The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asaker CreateSpace Independent Publishing Platform (2013) “The reason birds can fly and we can’t is simply because…
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The Power of Immersive Media
Here is a brief excerpt from an article by Frank Rose for strategy+business magazine, published by Strategy&, PwC’s strategy consulting group (formerly Booz & Company). A he explains, there are reasons why the most successful advertising today convincingly takes on…
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