Interbrand
Anne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. At the start of the Millennium, she began to identify how people’s connections to companies were turning upside down, before…
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Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…
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