INSEAD (France)
Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…
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Morten T. Hansen on “When Good Management Is a Matter of Life and Death”
Here is an excerpt from an article written by Morten T. Hansen for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * *…
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