Indiana University
Steve Yastrow is the author of three books: Ditch the Pitch: The Art of Improvised Persuasion, We: The Ideal Customer Relationship, and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand…
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Givers take all: The hidden dimension of corporate culture
Here is a brief excerpt from an article written by Adam Grant for The McKinsey Quarterly, published by McKinsey & Company. In it, Grant explains how and why, by encouraging employees to both seek and provide help, rewarding givers, and…
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