IDEO Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown on “The Need for More Darwin and Less Newton in Our Approach to Design”

December 18, 2013

In 1969, Nobel Laureate Herbert Simon noted: “Engineering, medicine, business, architecture, and painting are concerned not with the necessary but with the contingent — not with how things are, but with they might be — in short, with design. Every…

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