Hugh Courtney
Here is an excerpt from another “classic” article featured online by The McKinsey Quarterly, published by McKinsey & Company, and written by Hugh Courtney. To read the complete article, check out the abundance of other free resources, obtain…
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Getting into your competitor’s head
To anticipate the moves of your rivals, you must understand how their strategists and decision makers think. Here is a brief excerpt from an article about doing that, written by Hugh Courtney, John T. Horn, and Jayanti Kar for the…
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