How to identify the right customer with whom to engage in a relationship [comma] then sustain it to mutual benefit

Romancing the Brand: A book review by Bob Morris

January 25, 2014

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Tim Halloran Jossey-Bass/A Wiley Brand (2014) How to identify the right customer with whom to engage in a relationship, then sustain it to mutual benefit We have learned a…

Read More