how companies can bridge the gap between business strategy and customer experience

Zag: A book review by Bob Morris

September 28, 2011

Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…

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