“How can a business owner know that word of mouth is so powerful and then do so little to take advantage of it?”

The Referral Engine: A book review by Bob Morris

May 5, 2013

The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. Whatever their source of power (e.g. wind, water, coal, nuclear fission), the most effective…

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