Herb Keller
Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Stephen Denny and Paul Leinberger Career Press (November 2020) First time you betray my trust, shame on you. The next time, shame on me….…
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People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results Eduardo P. Braun McGraw Hill Education (October 2016) How and why a leader is anyone who wishes to change reality, transform it, and make it…
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Business Strategy Brian Tracy AMACOM (2015) How and why the right business strategy can also drive personal growth and professional development This is one of the volumes in the Brian Tracy Success Library, all published by AMACOM. Tracy has already…
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The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs & Boost Profits Zeynep Ton New Harvest/Amazon Publishing and Houghton Mifflin Harcourt (2014) The best strategy to achieve business success? It’s really so simple…and, yes, so…
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The 10 Core Principles of Delivering True Business Value
I agree with Warren Buffet: “Price is what you charge. Value is what people think it’s worth.” In Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, Shane Atchison and Jason Burby introduce a four step…
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