Herb Kelleher

Leading with Significance: A book review by Bob Morris

June 28, 2023

Leading with Significance: How to Create a Magnetic, People-First Culture  Joey Havens Greenleaf Book Group Press (June 2023) An organization’s culture can determine its fate, for better or worse. Years ago, then chairman and CEO of Southwest Airlines — Herb…

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Build: A book review by Bob Morris

November 16, 2022

Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell HarperBusiness/An Imprint of HarperCollins (May 2022) “Everything begins with asking ‘Why?’” Simon Sinek It is also true that “Building anything begins with asking ‘Why?’” Sinek agrees with Peter Drucker:…

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Blind Spot: A book review by Bob Morris

September 22, 2022

Blind Spot: The Global Rise of Unhappiness and How Leaders Missed It Jon Clifton Gallup Press (September 2022) High-impact evangelists: The “secret sauce” for organizational success  Jon Clifton wrote this book in order to explain “where the world is suffering…

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Build: A book review by Bob Morris

May 6, 2022

Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell HarperBusiness/An Imprint of HarperCollins (May 2022) “Everything begins with asking ‘Why?’” Simon Sinek Sinek agrees with Peter Drucker: “There is surely nothing quite so useless as doing with great…

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Beyond Digital: A book review by Bob Morris

January 12, 2022

Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future Paul Leinwand and Mahadeva Matt Mani Harvard Business Review Press (January 2022) “The future is already here – it’s just not evenly distributed yet.” William Gibson Whatever their…

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Winning on Purpose: A book review by Bob Morris

January 7, 2022

Winning on Purpose: The Unbeatable Strategy of Loving Customers Fred Reichheld with Darci Darnell and Maureen Burns Harvard Business Review Press (December 2017) Need an unbeatable strategy for success? Enrich the lives of your customers. Years ago, Southwest Airlines’ then…

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Evidence-Based Recruiting: A book review by Bob Morris

March 5, 2020

Evidence-Based Recruiting: How to Build a Company of Star Performers Through Systematic and Repeatable Hiring Practices Atta Tarki McGraw Hill (January 2020 “The team with the best players wins.” Jack Welch My own opinion is that the team with the…

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Stacking Innovations at Southwest Airlines

February 12, 2020

In The Innovation Stack, Jim McKelvey explains how to “build an unbeatable business one crazy at a time.” He introduces a mindset and methodology that drive a process of stacking innovations. He focuses on four firms: Bank of Italy (later…

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What You Do Is Who You Are: A book review by Bob Morris

November 11, 2019

What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz HarperBusiness (October 2019) “Culture is to a company as nutrition and training are to an aspiring professional athlete.” I agree with Ben Horowitz’s observation. Also,…

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Yes Is the Answer. What Is the Question?: A book review by Bob Morris

January 8, 2019

Yes Is the Answer. What Is the Question?: How Faith in People and a Culture of Hospitality Built a Modern American Restaurant Company Cameron Mitchell Ideapress Publishing (November 2018) How any company can became great by investing in its culture,…

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