Harvard Business School
Here is an excerpt from a article written about Theodore Levitt by the editors of Harvard Business Review (July/August 2004 issue) and the HBR Blog Network. His “Marketing Myopia” is generally viewed as the single most important article in what continues to be…
Read MoreJeffrey Bussgang is a venture capitalist, entrepreneur and entrepreneurship professor at Harvard Business School (HBS). His venture capital firm, Flybridge Capital Partners, has over $600 million under management and made investments in over 100 technology-focused startups since inception over fifteen…
Read MoreHere is an excerpt from an article written by Rosabeth Moss Kanter for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR…
Read MoreHere is an excerpt from a classic article written by Noam Wasserman for Harvard Business Review (February 2008 Issue) and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and…
Read MoreThe Lords of Strategy: The Secret Intellectual History of the New Corporate World Walter Kiechel III Harvard Business Press (2010) A unique aristocracy of iconoclasts Kiechel suggests that understanding what he calls the “strategy revolution” requires getting beyond three common…
Read MoreHere is an excerpt from an article written by Jonathan Schlefer for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
Read MoreHBR Guide to Dealing with Conflict Amy Gallo Harvard Business Review Press (April 2017) Cutting-edge thinking about the common sources of conflict, how people approach it differently, and how to resolve it Most of the volumes in the “HBR Guide…
Read MoreJeff Fox is one of the most creative as well as one of the most practical business thinkers I know. How’s this for a background? “Grew up in a small town. Saw Mickey Mantle hit several home runs at Yankee…
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A Refresher on Marketing Myopia
Here is an excerpt from an article written by Amy Gallo for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts, please…
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