Grant McCracken
Chief Culture Officer: How to Create a Living, Breathing Corporation Grant McCracken Basic Books (2009) The world outside the corporation: ”the body of ideas, emotions, and activities that make up the life of the consumer” I read this book when…
Read MoreI hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Organizational Culture and Leadership (Fourth Edition) Edgar H. Schein Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting…
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Here is an excerpt from an article written by Grant McCracken for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
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Apple’s Trojan Horse
Here is an excerpt from an article written by Grant McCracken for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
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