Gert H. N. Laursen

Business Analytics for Managers: A book review by Bob Morris

August 15, 2012

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Gert H.N. Laursen and Jesper Thorlund John Wiley & Sons (2010) How and why making decisions based on “huge, noisy, messy data” requires business analytics Although business analytics can probably be traced back at least to Frederick Winslow Taylor’s…

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The Value of Business Analytics: A book review by Bob Morris

August 7, 2012

The Value of Business Analytics: Identifying the Path to Profitability Evan Stubbs John Wiley & Sons (2011) How and why the success of selling the value of analytics depends on four key activities Although business analytics can probably be traced back at least to Frederick Winslow…

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