Geoffrey A. Moore
[amazon_link asins=’1682302113′ template=’Lead-ProductAd-image’ store=’bobmorris1-20′ marketplace=’US’ link_id=’92aa8c30-8f47-11e7-9f85-63d394223e2a’] Zone to Win: Organizing to Compete in an Age of Disruption Geoffrey A. Moore Diversion Books (2015) How to thrive amidst perils and pitfalls in the global marketplace that are only visible through the…
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore HarperBusiness/HarperCollins Imprint (2014) How and why each stakeholder in the given enterprise “must come to a common accord if the chasm can be safely…
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Escape Velocity: Free Your Company’s Future from the Pull of the Past Geoffrey A. Moore Harper Business/A HarperCollins Imprint (2011) How to free your organization from “the ideology of comfort and the tyranny of custom” One especially significant result of…
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Geoffrey A. Moore Portfolio/Penguin Group (2005) Those who have read one or more of Moore’s previous books (notably Inside the Tornado, Crossing the Chasm, and Living on…
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Geoffrey A. Moore HarperBusiness (1995) Moore’s use of the “tornado” metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace that the Internet and (especially)…
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Mastering the Dynamics of Innovation James M. Utterback Harvard Business Press, Second Edition (1996) Note: This is one of the books I enjoy re-reading every few years because the material remains relevant despire the inevitable changes in the global marketplace.…
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Crossing the Chasm : A book review by Bob Morris
Crossing the Chasm Geoffrey A. Moore Harper Business (1991) In my opinion, Crossing the Chasm (1991) and Inside the Tornado (1995) are most valuable when read in combination. In fact, I strongly recommend that they be read at least once…
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