functional magnetic resonance imaging (fMRI)
Charles S. Jacobs is founder and managing partner of 180 Partners, and the author of Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science. For over two decades, he has helped the leadership of corporations around the world improve the performance of…
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
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Gregory Berns occupies the Distinguished Chair of Neuroeconomics, serves as Director of the Center for Neuropolicy, and is a professor in both psychiatry and economics at Emory University. He earned an A.B. degree at Princeton University (his major was…
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