Free Press
The Marketing Imagination Expanded Edition) Theodore Levitt Free Press (1986) There is no other single source of greater value…none Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now…
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Here is a brief excerpt from a McKinsey “classic,” written by Phil Rosenzweig for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription information, and register…
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Here is an excerpt from a article written about Theodore Levitt by the editors of Harvard Business Review (July/August 2004 issue) and the HBR Blog Network. His “Marketing Myopia” is generally viewed as the single most important article in what continues to be…
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Opinions vary as to what defines a “classic” business book. My own opinion is that it offers insights and counsel that are of timeless value. To paraphrase Bernard of Chartres, a 12th century monk, their authors are the shoulders upon…
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Here is a brief excerpt from an article by Frank Rose for strategy+business magazine, published by Strategy&, PwC’s strategy consulting group (formerly Booz & Company). A he explains, there are reasons why the most successful advertising today convincingly takes on…
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David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, he received his Bachelor’s degree summa cum laude and Phi Beta Kappa from Brandeis…
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If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice Carla O’Dell and C. Jackson Grayson Free Press (2012, Paperbound Edition) The Invisibility of the Obvious Note: I posted the review that follows 14 years…
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Here is an excerpt from an article written by Michael C. Mankins and Richard Steele for Harvard Business Review and the HBR Blog Network. They explain how and why a strategy-to-performance gap fosters a culture of underperformance. To read the…
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The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line David Horsager Free Press (2012) “As soon as you trust yourself, you will know how to live.” Johann Wolfgang von Goethe Presumably all C-level…
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“People don’t want quarter-inch drills. They want quarter-inch holes.” Theodore Levitt
In 50 Business Classics series, Tom Butler-Bowdon includes a discussion of Theodore (“Ted”) Levitt and his concept of marketing myopia, introduced in an HBR article (1960) and then featured in Levitt’s The Marketing Imagination (1983). These are among the dozens of…
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