Frank Luntz
“I believe that any problem can be solved with a picture. And that anybody can draw it.” Dan Roam is the author of two international bestsellers, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures and Unfolding the Napkin: The Hands-On Method for Solving Complex…
Read MoreWin: The Key Principles to Take Your Business from Ordinary to Extraordinary Frank Luntz Hyperion/Harper Collins (2011) A brilliant recycling of valuable business material Frank Luntz identifies what he characterizes as “The 15 Universal Attributes of Winners” (on Page 2)…
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Frank Luntz on the FRONTLINE
Here is a brief excerpt from an interview of Frank Luntz, part of the FRONTLINE series. Since 1983, it has served as American public television’s flagship public affairs series. Hailed upon its debut on PBS as “the last best hope…
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