Frames of Mind

Howard Gardner on the genius of Albert Einstein

November 30, 2021

Creating Minds is one of the most enjoyable as well as one of the most informative books I have ever read. Recently, I re-read it and recommend it even more enthusiastically now. * * * I have long admired Howard…

Read More

Albert Einstein: Anatomy of Creativity

January 10, 2017

Creating Minds is one of the most enjoyable as well as one of the most informative books I have ever read. Recently, I re-read it and recommend it even more enthusiastically now. I have long admired Howard Gardner’s research on…

Read More

Empathetic Marketing: A book review by Bob Morris

June 2, 2012

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers  Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs  I was curious to know when someone would combine insights from several quite different concepts…

Read More