Ford Foundation
My Adventures in Marketing: The Autobiography of Philip Kotler Idea Bite Press (May 2017) To life! If the essential function of marketing is to create or increase demand, then the essential function of demarketing is to reduce or redirect (if…
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Robert Steven Kaplan is the Martin Marshall Professor of Management Practice and Senior Associate Dean at Harvard Business School. He is also and co-chairman of Draper Richards Kaplan Foundation, a global venture philanthropy firm. Prior to joining Harvard Business School…
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Roger Martin has served as dean of the Rotman School of Management at University of Toronto since 1998. He was formerly a director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts. During his 13 years with…
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Why You Are Not a Failure
Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * …
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