five-step “persuasion cycle” basic nine rules he identifies and master the twelve “quick techniques”

Mark Goulston: Part 1 of an interview by Bob Morris

September 28, 2022

In his career as an organizational consultant, relationship counselor, and hostage-negotiation trainer, Mark Goulston has found what works, consistently, to reach all kinds of people in any type of situation. In his book Real Influence: Persuade Without Pushing and Gain…

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Mark Goulston: Part 2 of an interview by Bob Morris

May 15, 2015

In his career as an organizational consultant, relationship counselor, and hostage-negotiation trainer, Mark Goulston has found what works, consistently, to reach all kinds of people in any type of situation. In his book Real Influence: Persuade Without Pushing and Gain…

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Mark Goulston: Part 1 of an interview by Bob Morris

May 9, 2015

In his career as an organizational consultant, relationship counselor, and hostage-negotiation trainer, Mark Goulston has found what works, consistently, to reach all kinds of people in any type of situation. In his book Real Influence: Persuade Without Pushing and Gain…

Read More