Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
Here is a brief excerpt from one of Andrea Kates‘s blog posts. To read the complete post and check out other resources, please click here. * * * Every time I meet an especially fit person,…
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As she explains in her brilliant book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge (McGraw-Hill, 2012), Andrea Kates defines an organization’s or an individual’s “next” as the result of a four-stage process:…
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A New Game Plan for Planning 2013
Here is an excerpt from a recent blog post by Andrea Kates in which she explains why the SWOT analysis (of Strengths, Weaknesses/Limitations, Opportunities, and Threats) is inadequate to the challenges that await in 2013 and beyond. To read the…
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