Field of Dreams

The “Field of Dreams Syndrome”

November 12, 2016

Years ago, Henry Ford questioned the value of consumer feedback: “They’ll say they want faster horses.” More recently, Steve Jobs observed, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you…

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Louis Patler on “Making Your Own Waves”: Part 1 of an interview by Bob Morris

October 14, 2016

Award-winning author/speaker/consultant Louis Patler is President of The B.I.T. Group, (www.louispatler.com) a strategic business consulting & training company. Two of his books were on Steve Jobs’ recommended reading list. The J. Walter Thompson Agency named him one of “The 20…

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Mastering the New Media Landscape: A book review by Bob Morris

April 26, 2016

Mastering the New Media Landscape: Embrace the Micromedia Mindset Barbara Cave Henricks and Rusty Shelton Barrett Publishers (April 2016) Here’s the mindset that will help create or increase demand for whatever you are marketing…including you Years ago, Alvin Toffler observed,…

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Angell in the Outfield

July 30, 2014

Here is a brief excerpt from an article by Maureen Dowd about Roger Angell for The New York Times. To read the complete article, check out others, and obtain subscription information, please click here. Photo Credit: Todd Heisler/The New York…

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