Field of Dreams
Award-winning author/speaker/consultant Louis Patler is President of The B.I.T. Group, (www.louispatler.com) a strategic business consulting & training company. Two of his books were on Steve Jobs’ recommended reading list. The J. Walter Thompson Agency named him one of “The 20…
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The “Field of Dreams Syndrome”
Years ago, Henry Ford questioned the value of consumer feedback: “They’ll say they want faster horses.” More recently, Steve Jobs observed, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you…
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