Explaining Creativity: The Science of Human Innovation
Keith Sawyer is one of the world’s leading scientific experts on creativity and innovation. In his first job after graduating from MIT, he designed videogames for Atari. He then worked for six years as a management consultant in Boston and…
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Keith Sawyer is one of the world’s leading scientific experts on creativity and innovation. In his first job after graduating from MIT, he designed videogames for Atari. He then worked for six years as a management consultant in Boston and…
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Keith Sawyer on the eight stages of creativity
In Explaining Creativity: The Science of Human Innovation, Keith Sawyer suggests that there are eight stages to the creative process. He is convinced by extensive research (including his) that when most organizations conduct brainstorming sessions, it isn’t very effective. Why?…
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