Experiential Marketing: How to Get Customers to Sense [comma] Feel [comma] Think [comma] Act [comma] Relate

Experiential Marketing: A book review by Bob Morris

May 22, 2016

Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands Kerry Smith and Dan Hanover John Wiley & Sons (April 2016) The psychology of customer engagement in memorable purchase experiences Until I read Bernd Schmitt’s classic, Experiential Marketing:…

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Magnetic: A book review by Bob Morris

December 19, 2015

Magnetic: The Art of Attracting Business Joe Calloway John Wiley & Sons (November 2015) How to create customer experiences that drive new business while sustaining repeat business Marketing can be traced back at least to the bazaars in ancient Athens…

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