executives should “de-average” their view of markets and develop a granular perspective

A McKinsey “Classic”: The granularity of growth

March 30, 2013

Here is an exerpt from an article rated by readers as one of the most popular ever in The McKinsey Quarterly, published by McKinsey & Company and co-authored by Mehrdad Baghai, Sven Smit, and S. Patrick Viguerie. They explain how…

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