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Bernhard Schroeder on “Simply Brilliant”: Part 2 of an interview by Bob Morris

November 13, 2016

Bernhard Schroeder is Director of the Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern…

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Bernhard Schroeder on “Simply Brilliant”: Part 1 of an interview by Bob Morris

November 5, 2016

Bernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern brings over…

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The LeanModel Framework for Start-Up Companies or Start-Up Projects

February 16, 2015

In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “”instead of spending months writing a business plan and then looking for investors, who…

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How to embrace a new way of thinking about creating and launching a new company or project

February 4, 2015

In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “instead of spending months writing a business plan and then looking for investors, who…

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Rajat Paharia on “The Three Faces of Loyalty”

July 30, 2013

In the first chapter of his recently published book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Rajat Paharia shares what he characterizes as “The Three Faces of Loyalty.” Here is a briefing on…

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