ENGAGE

What’s the Future of Business? (WTF): A book review by Bob Morris

July 18, 2013

What’s the Future of Business? (WTF): Changing the Way Businesses Create Experiences Brian Solis John Wiley & Sons (2013) How to gain an understanding of the psychology of engagement between and among connected consumers First, an introduction to Brian Solis…

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[What’s the Future of Business?]: A book review by Bob Morris

July 1, 2013

[What’s the Future of Business?]: Changing the Way Businesses Create Experiences Brian Solis John Wiley & Sons (2013) How to gain an understanding of the psychology of engagement between and among connected consumers First, an introduction to Brian Solis who…

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The Network Is Your Customer: A book review by Bob Morris

August 26, 2011

The Network Is Your Customer: 5 Strategies T\to Thrive in a Digital Age David L. Rogers Yale University Press (2010) Here’s the challenge: our future networks can “make us not only more connected but, let us hope, more human.” I…

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