Emanuel Rosen

James Surowiecki on “Twilight of the Brands”

July 13, 2014

Here is a brief article that appeared in The New Yorker (February 17, 2014) in which James Surowiecki observes, “For much of the twentieth century, consumer markets were stable. Today, they are tumultuous, and you’re only as good as your…

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StoryBranding: A book review by Bob Morris

April 11, 2013

StoryBranding: Creating Stand-Out Brands Through The Power of Story Jim Signorelli Greenleaf Book Group Press (2013) A sound introduction to storytelling fundamentals that can help to create or increase demand for whatever you offer for sale Thanks to Stephen Denning,…

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Love Is the Killer App: A book review by Bob Morris

March 29, 2011

Love Is the Killer App: How to Win Business and Influence Friends Tim Sanders Crown Business (2003) Note: Here is a review of a book I read when it was first published in 2003. I recently re-read it prior to…

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