Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Shane Atchison and Jason Burby: An interview by Bob Morris

November 22, 2015

As CEO of POSSIBLE, Shane Atchison leads the the digital agency’s long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the Internet and its impact on…

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Does It Work?: A book review by Bob Morris

May 1, 2015

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing Shane Atchison and Jason Burby McGraw-Hill (2015) How and why brilliant ideas well-executed in “the conditions that allow magic to happen” can achieve business objectives Those who…

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The 10 Core Principles of Delivering True Business Value

April 25, 2015

I agree with Warren Buffet: “Price is what you charge. Value is what people think it’s worth.” In Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, Shane Atchison and Jason Burby introduce a four step…

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