Diageo
Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street,…
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Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…
Read More
NOW NEW NEXT: How growth champions create new value
Here is a brief excerpt from an article written by Jonathan Gordon, Nils Liedtke, and Bjorn Timelin for the McKinney Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm,…
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