Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Robert S. Becker : An interview by Bob Morris

April 18, 2012

Robert S. Becker PhD founded Becker Multimedia, simulations and serious games — to enhance job competencies and performance. He advises clients on learning strategy, leads the implementation of instructional technology and produces engaging interactive multimedia content. He also helps propagate organizational mission and vision by applying…

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Design-Driven Innovation: A book review by Bob Morris

July 30, 2011

Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Roberto Verganti Harvard Business Press (2009) Does design drive innovation or does innovation drive design? The answer is “Yes.” The success of each approach depends almost entirely…

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