Denise Lee Yohn
Monopolies & Tech Giants: Insights You Need from Harvard Business Review Various Contributors Harvard Business Review Press (April 2020) How those threatened by tech “giants” can compete with them in a VUCA marketplace This is one of the first volumes…
Read MoreWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
Read More