Denise Lee Yohn

Monopolies & Tech Giants: Insights from HBR: A book review by Bob Morris

November 27, 2021

Monopolies & Tech Giants: Insights You Need from Harvard Business Review Various Contributors Harvard Business Review Press (April 2020) How those threatened by tech “giants” can compete with them in a VUCA marketplace This is one of the first volumes…

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Fusion: A book Review by Bob Morris

March 14, 2018

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies Denise Lee Yohn Nicholas Brealey Publishing/An imprfnt of John Murray Press (March 2018) How to integrate brand and culture to empower an enterprise, whatever its size and nature may…

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What Great Brands Do: A book review by Bob Morris

February 7, 2014

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…

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