David Wechsler
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts…
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Flying Without a Net: Turn Fear of Change into Fuel for Success Thomas J. DeLong Harvard Business Review Press (2011) A new model for anxiety management by “high-need-for-achievement professionals” In the Preface, Thomas J. DeLong observes, “The old model for…
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