“customer evangelists”

Choose Your Customer: A book review by Bob Morris

June 10, 2021

Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes and John S. Wass McGraw Hill (May 2021) A brilliant explanation how to achieve success amidst a “tsunami” of disruption As I began to read…

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Robbie Kellman Baxter on Building a Subscription Model: An interview by Bob Morris

April 19, 2020

Robbie Kellman Baxter is a bestselling author of The Forever Transaction and The Membership Economy, named a top 10 marketing book of all time by BookAuthority. Sheis a speaker, and consultant with more than twenty years of experience providing strategic…

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Friction: A book review by Bob Morris

June 5, 2017

Friction: How Passion Brands Are Built in the Age of Digital Distribution Jeff Rosenblum and Jordan Berg Powerhouse Books (May 2017) Example of positive friction: You can’t sharpen a sword blade on velvet Friction can be either positive as the…

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PeopleShock: A book review by Bob Morris

July 20, 2016

PeopleShock: The Path to Profits When Customers Rule Tema Frank Essential Views Publishing (June 2016) The increasing value of the human element in a world that becomes more volatile, uncertain, complex, and ambiguous each day In one of their books,…

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Magnetic: A book review by Bob Morris

December 19, 2015

Magnetic: The Art of Attracting Business Joe Calloway John Wiley & Sons (November 2015) How to create customer experiences that drive new business while sustaining repeat business Marketing can be traced back at least to the bazaars in ancient Athens…

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Rocket: A book review by Bob Morris

November 15, 2015

Rocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh McGraw-Hill (October 2015) Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth I think this book’s subtitle is a…

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The Challenger Customer: A book review by Bob Morris

September 13, 2015

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon, Brent Adamson, Pat Spenner, and Nick Toman Portfolio/Penguin Random House (September 2015) How re-writing the rules enables “the best companies to connect with current customers,…

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Chief Customer Officer 2.0: A book review by Bob Morris

June 26, 2015

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Jeanne Bliss John Wiley & Sons (2015) How to lead a customer-driven business transformation by establishing value for the role of the chief customer officer This is a sequel…

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Disrupting Digital Business: A book review by Bob Morris

April 15, 2015

Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy R “Ray” Wang Harvard Business Review Press (2015) How to establish and then sustain a decisive advantage over competitors with a disruptive business model By way of background, “disruptive…

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The Age of the Customer: A book review by Bob Morris

November 28, 2014

The Age of the Customer: Prepare for the Moment of Relevance Jim Blasingame SBN Books (2014) How and why all of a company’s initiatives must be in proper alignment to accommodate its customers’ expectations As I worked my way through…

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