“customer evangelists”
Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes and John S. Wass McGraw Hill (May 2021) A brilliant explanation how to achieve success amidst a “tsunami” of disruption As I began to read…
Read MoreRobbie Kellman Baxter is a bestselling author of The Forever Transaction and The Membership Economy, named a top 10 marketing book of all time by BookAuthority. Sheis a speaker, and consultant with more than twenty years of experience providing strategic…
Read MoreFriction: How Passion Brands Are Built in the Age of Digital Distribution Jeff Rosenblum and Jordan Berg Powerhouse Books (May 2017) Example of positive friction: You can’t sharpen a sword blade on velvet Friction can be either positive as the…
Read MorePeopleShock: The Path to Profits When Customers Rule Tema Frank Essential Views Publishing (June 2016) The increasing value of the human element in a world that becomes more volatile, uncertain, complex, and ambiguous each day In one of their books,…
Read MoreMagnetic: The Art of Attracting Business Joe Calloway John Wiley & Sons (November 2015) How to create customer experiences that drive new business while sustaining repeat business Marketing can be traced back at least to the bazaars in ancient Athens…
Read MoreRocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh McGraw-Hill (October 2015) Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth I think this book’s subtitle is a…
Read MoreThe Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon, Brent Adamson, Pat Spenner, and Nick Toman Portfolio/Penguin Random House (September 2015) How re-writing the rules enables “the best companies to connect with current customers,…
Read MoreChief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Jeanne Bliss John Wiley & Sons (2015) How to lead a customer-driven business transformation by establishing value for the role of the chief customer officer This is a sequel…
Read MoreThe Age of the Customer: Prepare for the Moment of Relevance Jim Blasingame SBN Books (2014) How and why all of a company’s initiatives must be in proper alignment to accommodate its customers’ expectations As I worked my way through…
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