creating a sense of grandeur

Martin Lindstrom on sensory branding

January 4, 2013

In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…

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Brand Sense: A book review by Bob Morris

June 27, 2011

In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…

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