Corporate Executive Board

Customer Engagement: Three Myths about What They Want

August 9, 2012

Here is an excerpt from an article written by Karen Freeman, Patrick Spenner, and Anna Bird for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click…

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Three Myths about What Customers Want

June 23, 2012

Here is an excerpt from an article written by Karen Freeman, Patrick Spenner, and Anna Bird  for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. Note: This…

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Why You Should Stop Trying to Delight Your Customers: The Idea in Practice

February 1, 2012

Here is an article written by Matthew Dixon, Lara Ponomareff, and Anastasia Milgramm for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…

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Michael Lee Stallard: An interview by Bob Morris

September 24, 2011

Stallard is the president of the consulting firm E Pluribus Partners. Formerly, he was an investment banker who later in his career became the chief marketing officer for businesses at Morgan Stanley and Charles Schwab. He is the primary author…

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One Foot Out the Door: A book review by Bob Morris

June 21, 2011

One Foot Out the Door: How to Combat the Psychological Recession That’s Alienating Employees and Hurting American Business Judith M. Bardwick AMACOM (2007) Bardwick’s purpose is to examine what she characterizes as “a widespread sense of vulnerability in the American…

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Google’s Quest to Build a Better Boss

March 14, 2011

    Here is an excerpt from an article written by Adam Bryant for The New York Times (March 12, 2001) in which he focuses on a plan that Google code-named Project Oxygen in early 2009. To read the complete…

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