Confronting Capitalism: Real Solutions for a Troubled Economic System
Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in…
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Confronting Capitalism: Real Solutions for a Troubled Economic System Philip Kotler AMACOM (2015) “If you think education is expensive, try ignorance.” Derek Bok In my opinion, Phil Kotler is the world’s preeminent authority on how to create or increase demand…
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Philip Kotler: “Predicting the American Economy Is a Self-Fulfilling Prophesy”
Here is an excerpt from a guest post by Philip Kotler, author of Confronting Capitalism: Real Solutions for a Troubled Economic System, on how economic forecasters affect the economy. To read the complete article and check out other AMACOM resources,…
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