The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). A revised edition was published in 2006. Cialdini identified the six principles through experimental studies, and…
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Robert Cialdini on “The Six Principles of Influence”
The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). A revised edition was published in 2006. Cialdini identified the six principles through experimental studies, and…
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