Commitment (and Consistency)

The small BIG: A book review by Bob Morris

October 16, 2014

The small BIG: small changes that spark BIG influence Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini Grand Central Publishing (2014) Why “it is often the smallest changes in approach that make the biggest difference” when it comes…

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Robert Cialdini on “The Six Principles of Influence”

February 13, 2014

The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). A revised edition was published in 2006. Cialdini identified the six principles through experimental studies, and…

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