Cold Stone Creamery
Steve Yastrow is the author of three books: Ditch the Pitch: The Art of Improvised Persuasion, We: The Ideal Customer Relationship, and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand…
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The Games Companies Play
Here is a Special Report written by Rachael King and featured online by Bloomberg Businessweek. To read the complete article, please click here. * * * Siemens, Hilton, and Target are using games to train workers and improve how they…
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