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Here is an excerpt from an article by Gijs van Wulfen for The Leadership Network blog. Founded in 2010, it has since delivered business excellence training courses to more than 4,000 Directors and Senior Managers in companies such as Lego,…
Read MoreI wish I had a five-dollar bill (or even a dollar bill) for every time I have encountered a reference to “out of the box thinking.” The background to this phrase, briefly, is that it was popularized by motivational speaker…
Read MoreHere is the conclusion of a brilliant article (“The New Mission for Multinationals”) co-authored by José F.P. Santos and Peter J. Williamson that appeared in MIT Sloan Management Review. To read the complete article, check out others, and obtain subscription…
Read MoreThe Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment Ted Schadler, Josh Bernoff, and Julie Ask Groundswell Press (2014) How and why the entrepreneurial mindset is uniquely capable of exploiting and creating the mobile mind shift…
Read MoreSince the ancient bazaars in Athens and Rome, marketing has created or increased demand for what is offered, whatever that may be. In recent years, many of the transactions have been conducted electronically, online. Almost 40% of the world is…
Read MoreRomancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Tim Halloran Jossey-Bass/A Wiley Brand (2014) How to identify the right customer with whom to engage in a relationship, then sustain it to mutual benefit We have learned a…
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Best-Kept Secrets of the World’s Best Companies
In Secrets of Greatness: Advice from the World’s Top CEOs and Entrepreneurs (2006), a volume created by the editors of Fortune magazine from previously published material. Eleven journalists share twenty-five of what were then among “the best-kept secrets” of what…
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