Cirque du Soleil
As One: Individual Action and Collective Power Mehrdad Baghai and James Quigley Portfolio/Penguin (2011) How and why “As One behavior” can accomplish almost anything There is so much to be said about what this book offers. Where to begin? Perhaps…
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Mavericks at Work: Why the Most Original Minds in Business Win William C. Taylor and Polly G. Labarre Harper Paperbacks (2008) How an organization can prosper in a “hypercompetitive marketplace” As William C. Taylor and Polly LaBarre explain in this…
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In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described…
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Cirque du Soleil: The Spark – Igniting the Creative Fire that Lives within Us All Created by Lyn Heward and written by John U. Bacon Doubleday (2006) “From a tiny spark a great fire was kindled and its flames warmed…
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How Incredibly Creative People Come Up With Breakthrough Ideas
Here’s a brief excerpt from an article by Leigh Buchanan for Inc. magazine. I agree that anyone can come up with a lot of ideas. According to Stanford professor Justin Berg, the trick is placing your bet on the right…
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